It’s too complicated. Each one of us nudge when faced with something that do not provide the ease of use.
In earlier notion, stuffing features to influence the mind of a buyer was considered important. Many of the software had so many features that we could hardly use.
Making things work and work well is highly satisfying and attention to usability, convenience, engagement and enriching experience matters more than ever.
Keeping thing simple gives us the room to get to the market faster, step back, room to breathe, and focus on the quality and fineness of things that we produce.
KISS has got new meaning – Keep It Simple Stupid