I am a founder and CEO fo Appetals Solutions, a Mumbai, India based company working with startups as well as enterprise customers to get a competitive edge in the new digital world. We help our clients build a high-performance enterprise using proven strategies and modern technologies to automate people, processes, and environments.
I also write Founders Handbook and blog posts about tech career and business building.
In my free time, I offer workshops, training, and mentoring to startups and SME business owners on Zero to One Crore, Idea to IPO Strategies, and Launch Your Tech Career.
Previously, I led the technology-driven business growth as CEO and Head of Digital Services at Zee Entertainment Enterprises and CIO of Sony Music. My articles on business and technology are published in leading publications including MIS Asia, PC Quest, Data Quest, and many more. I was featured in CNBC Young Turk for launching world’s first 3G Live TV Service inside the car.
I took over the reign of Appetals as a Director and CEO in the year 2012 from my wife with the aim to build cutting-edge web and mobile products for the client with ethics, speed, and boldness of entrepreneurship.
Our team at Appetals find their motivation in helping our clients build a successful business, deliver an enriching customer experience, and thrive for operational efficiencies.
Appetals launched InternDesk to help students find internships to enhance their employability through field experience during their studies. The platform connects students, colleges, and companies together for internship opportunities, short-term projects, and job placements.
Warrantyist is our web and mobile product to help people manage warranties, maintenance, and expiry of gadgets, electronics, AMCS, software licenses, and documents.
During the 18 years career stint with 5 leading companies, I was lucky to work on some of the pathbreaking products and implementations. I developed a transshipment tracking system for Patel Roadways which significantly reduced the delivery time. As a former CIO of Sony Music, I conceived and developed Demand forecasting system which significantly decreased the cost of goods inventory, and got me conferred with “IT Implementation of the Year” award by PC Quest Magazine. I was also instrumental in the implementation of Digital Assets Management System, digital strategy development and building online properties for Sony Music globally.
As a former Head of Digital Services of Zee Entertainment Enterprises Limited, I implemented Asia’s largest Digital Assets Management System to digitize, tag, archive and syndicate the multimedia content. I oversaw the technology development, implementation and strategic management of Essel Group’s mobile VAS foray to tap the emerging opportunities of interactivity and content delivery on the mobile platform.
I spearheaded the setting up of Digital Media Convergence Limited for Zee to leverage the digital convergence opportunities and laid the foundation of Group’s foray into video portal, mobile TV, content aggregation, and market leading digital initiatives.
In the year 2010, I co-founded my first startup with Verismo Networks, USA to distribute video streaming and on-demand video entertainment to Indian diaspora globally over the internet directly to their home using OTT platform.I successfully exited the company selling my stake to Verismo Networks Inc.
In the year 2011, I co-founded AvaniTV along with Mr. Prakash Bhalerao, a serial entrepreneur and a leading Venture Capitalist based out of Bay Area, USA. AvaniTV was first 3G network based live TV and on-demand service for in-car entertainment. Within the span of 5 months, we made the concept get launched and acquired over 10000 high-value customers.
Fame, Awards, and Keynotes
I was featured on CNBC TV “Young Turks” for launching AvaniTV Solutions. You can watch the video here.
I have written and published 100s of articles on business and technology in leading global publications like MIS Asia, Data Quest, PC Quest, and others.
I have been a keynote speaker and panelist at leading conferences globally. I am regularly invited as a speaker and panelist at several domestic and international conferences on entrepreneurship, business technology, media, and mobile.