Once you get the idea, survey the people you think will benefit the most and ask, “Where is the opportunity?”
Identify it, then go back to the drawing board and construct a solution to the frustration found in a group of customers.
Acts the way the customer needs it to act, not the Entrepreneur.
“How will my business look to the customer?”
“How will my business stand out from all the rest?”
Within the customer is a continuing parade of changing wants, begging to be satisfied. Find out what those wants are and what they will be in the future.