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Before you build a solid business, you need to build it on a solid opportunity (a.k.a idea) while going through your best experiences, biggest frustration, and everyday challenges people are facing. Take clues from the work you are doing right now or something that you think needs to be done differently.
Once you get the idea, survey the people you think will benefit the most and ask, “Where is the opportunity?”
Identify it, then go back to the drawing board and construct a solution to the frustration found in a group of customers.
Acts the way the customer needs it to act, not the Entrepreneur.
“How will my business look to the customer?”
“How will my business stand out from all the rest?”
Within the customer is a continuing parade of changing wants, begging to be satisfied. Find out what those wants are and what they will be in the future.