Whenever we get good at something, we start repeating ourselves, and it becomes routine – like machines keep producing as per its capacity at all time.
Life becomes monotonous. Routine. Autopilot.
Lucky few realize that good is the enemy of great, and the journey from good to great begins by giving up the good.
And both good and great are the enemies of possibility.
The success secret of Apple a company that pushes the possible upfront, keeps pursuing the good, and it continuously aims to be great at making the possible.
Being labelled as great reassures us we’ve hit on one best ways to succeed. Your way, your turn.