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Credibility boils down to two simple questions. First, do I trust myself. Second, am I someone who others can trust.

Stephen Covey talks about four “cores” that are key to building credibility.

1. Integrity
2. Intent
3. Capabilities
4. Results

Integrity and intent are character cores. Capabilities and Results are competency cores.

All four cores are necessary for credibility. A person of integrity that does not produce results is not credible. If you are not credible you are not trustworthy!