I had an opportunity to read the research report which was conducted in the USA when the tenth anniversary of 9/11 was around the corner.
The question was “Name two “most important” events from the past 75 years of American history?”
The first survey was conducted two weeks before the media coverage peaked and about 30% of respondents chose 9/11 as a “most important” event.
Again the same survey was conducted 2 weeks after the 9/11 10th anniversary event and about 65% of respondents mentioned 9/11 as a “most important” event because media coverage peaked around and after the 9/11 event.
What this indicates about getting the client?
You must continuously educate your clients using videos, emails, WhatsApp messages, webinars, case studies, reports, etc.
I have recently won a client and wonderful friend on LinkedIn due to continuing interaction with people like you.
What are you doing today to be at the top of your customer’s mind? How else you have won your client’s attention?