skip to content

Go where you are rare

Success is being at right place at right time. Once upon a time, I refused a lucrative offer to join a leading IT company in Mumbai citing “I won’t shift to Mumbai.” I was well settled in Vadodara when I got an offer to join Sony Music in Mumbai. I asked a close friend for advice, and he said, “Ishwar, you should go there as you will get better opportunity to grow yourself.”

If I’d have refused, Sony Music won’t have happened. Opportunity to write 100s of articles won’t have happened. Joining the league of youngest CEO of Digital at Zee won’t have happened. Traveling the around the globe won’t have happened. Speaking, mentoring and guiding 100s of entrepreneurs won’t have happened. And meeting 1000’s of beautiful people won’t have happened.

“Go where you are rare.” is a great sentence. Being rare positions you as an extraordinarily excellent. It brings the power to you. Things work differently. That ‘rare’ position gives you the opportunity to discover, justify, explain, convince, and win over hundreds of people aiming to grab the spot you are enjoying. You’re at the spotlight.

If you have spotted that ‘rare’ position, the only word of precaution: Don’t solely rely on your talent to draw an extraordinary result out of your situation; push your limits, empathy and your desire to serve.

Keep honoring the purpose of your being that ‘rare’ person, and do more of those things to serve the people around you.