Ishwar Jha

Entrepreneur, Digital Media Specialist, Technology Innovator, Speaker & Blogger. I relish the vision of creating a collaborative and participatory platform that would help enrich the lives of people. My expertise includes; - Business model generation - Lean Startup - Customer Development - Digital Strategy - Technical Innovations - Digital Product design and development - Mentoring, coaching and inflection support for entrepreneurs

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यत्र योगेश्वरः कृष्णो यत्र पार्थो धनुर्धरः ।
तत्र श्रीविजयो भूतिध्रुवा नीतिर्मतिर्मम ।। 


Wherever there is Kṛṣṇa, the master of all mystics, and wherever there is Arjuna, the supreme archer, there will also certainly be opulence, victory, extraordinary power, and morality.

Luck + Action = Success
Dream + Action = Success
Vision + Action = Success
Purpose + Action = Success
Mission + Action = Success
Knowledge + Action = Success
Value + Action = Success
Passion + Action = Success

Now you decide what is your route to success?

In the Bhagavad Gita, Chapter 18.78 verse it is clearly said that for assured success you need Krishna (Luck, dream, vision, purpose, mission, knowledge, value, passion) and you (action) together.

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Turning Lessons  Into Conviction

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Four people whom I am indebted for teaching me great lessons that helped me turn them  into conviction.

My father who invested umpteen amount of time and efforts narrating the mythological stories, scriptures and verses during my early childhood. Resting on his lap, sometimes, I used to feel, why is he teaching me such boring things?

My High School teacher who introduced the business by distinguishing two different Pakoda vendors. One who puts right kind of ingredients and fries with right flame to make it delicious and the other one who just uses same ingredients and fries in any flame to get it ready.

My first boss who taught me to work hard, very hard, very very hard. It was so hard that after spending 10 hours in office we must go to his home and work until midnight to help him with report preparations, etc.

My colleagues and friends at Sony Music and the kind of culture that the company pursue. It has left such a lasting impact on me that I dream of making my business closer to Sony Music culture and that would be the biggest tribute of my life.

Subhash Chandra at Zee and his courage to facilitate an unconditional support to allow me to try entrepreneurial acumen.

The lessons from these masters begin to turn as conviction beneath which I have carved my life. Lessons from my father has helped me gain so much of reputation as I can contextually relate everything with teachings of our scriptures and mythological references.

I realise that we should not stop receiving lessons from wherever it may come. Whether we use it today or not isn’t important. The important is that we maintain a lesson bank and whenever we need to solidify our thinking, withdraw some lessons from the bank. Once you experience their usability, it will turn as your conviction. Let there be the conviction.

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Desire is of yours, but Destiny is of God

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You are constantly creating desires, both good ones and bad ones. Your mind is always busy making all sorts of desires. The creation of desire is the mind’s sole prerogative. 

Do they all get fulfilled? In the world, you’ll never find even one person who can claim that all his desires were fulfilled. 

After the war of Mahabharat, Shri Krishna and Pandava visit their grandfather Bhishma, who is sleeping on his deathbed and can depart for the heavenly pastures anytime.

Seeing Shri Krishna, Bhishma requests him to answer his question. He asked, “Hey Govinda when Narayani Sena and I were selected to fight with Duryodhana, a tiny smile appeared on your face. Since then, I have been curious to know why you smiled at that moment.”

God Krishna answered, “Pitamah, you are granted the wish to die on your own desire, and you have full right to desire whatever you want to. But, I have total control over creating the situation around you through which you will start wishing for whatever I want. Like your current status, even if you desire to live, laden with the wounds and pains, you are not in a livable condition.”

Exercise: Stop creating excessive and unwanted desires in your mind. Shri Krishna is the sole creator, keeper, and destroyer of your desires. Oh man, don’t live in a depression just because your desires are not getting fulfilled. Drop everything and take solace in his supreme feet.

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Should you forget the goodness of the past if someone harmed later

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Sometimes, you break up the relationships because you think another person has done some sort of injustice or act of harm to you.

However, ideally, we should not forget the kind of good act. I want to tell you about an incident. When Shishupal was born, he was cursed to be killed by God Krishna.

His mother came to know this at the time of Shishupal’s birth itself. She prayed to Shri Krishna and pleaded with him not to kill her son.

Krishna agreed with the condition, “I would forgive his 100 mistakes, but after that, I can’t tolerate them.”

Shishupal started abusing Krishna, and God was smiling.

Once the 100 count was over, God Krishna killed him with his Sudarshan Chakra.

Krishna’s finger got hurt, and noticing this, Draupadi instantly took a piece of her sari and tied Krishna’s finger.

When Dussasan made an attempt to strip Draupadi’s clothes, Sri Krishna came as her saviour, and she reciprocated his kindness.

Shri Krishna said, “When I was hurt during the Shishupal killing, you tied your sari thread to save me. By safeguarding you here, I have only paid the instalment of your good deed.”

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What if I am good at nothing? NOTHING.

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Absolutely. That’s the exact feeling I woke up with today.

If I ask some people who know me well what I am good at? They will undoubtedly tell me about some or other things that they feel I am good at.

But what if I am not enjoying the things that I am good at?

Shall I continue doing things that someone else thinks I am good at or shift gears and pursue different crafts?

Shall I leave the work that doesn’t feel like work or an attempt at achievement? It doesn’t feel like anything close to what I dreamt about it.

I recall the days when I decided to quit Zee in pursuit of being able to take breaks and not feel pressured to produce results constantly.

It is pretty OKAY to feel like you are good at nothing from time to time so that you can reflect on your own skills, interests, and passions to uncover what you might be good at or enjoy doing.

What do you do for self-discovery and experimentation to find your strengths and areas of expertise to find the pursuits that don’t feel like work and bring you joy?

I am WAITING for your thoughts, ideas, and actions. PLEASE.

What if I am good at nothing? NOTHING. Read More »

Three steps to become a better person

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We can become better not with living in silos and loneliness but with making connections through people, experiences, moments and environment that facilitates open interactions. We need to transform ourselves first so that others can see this transformation and inspire themselves. For me, it’s three steps that acts as my canvas to become better.

First Step: Ability to work with others with motive to learn the new perspective and expand your toolkit.

Second Step: choosing to understand other people perspective instead of feeling insecure about their own technical skills, and

Third Step: Knowing that sometime there is no answer and that is a better answer

Three steps to become a better person Read More »

Want to be happy, do all (or at least some)

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Want to be happy, do all (or at least some) of these things today and everyday:

Love as if you will live forever.
Work as if you have no need for money.


Dream as if no one can say no.
Have fun as if you never have to grow up.


Sing as if no one else is listening.
Care as if everything depends on your caring.


…and raise a banner where a banner never flew.

If not now, when?

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Discovering People’s Power

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Throughout the years, I meet candidates that have overestimated as well as underestimated abilities, but to find it myself. I ask them: “Tell me something that happened at work in the last year that made it a truly great day.”


By asking this question I try to strike two goals – Gauge the kind of accomplishment that brings the glow in the eyes of the candidate that helps me make the decision by seeing it and second it helps me discover the prowess through which this candidate draws the power.

I do this because I know that , “Technology changes. Business model change.

For the long-term success of both the employee and me, I need to know the interests that fuel the person, more than their last achievement.” Try this simple trick to see where the love of work is coming from and the very depth of what inspires them.

I believe, the root of Herogiri and what makes you powerful lies in the interests that can keep you awake while dreaming.

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A dialogue in happiness

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The Infinite is only immortal and will never pass away; it remains forever; but whatever is finite is temporary and will get destroyed.

“Dad, everyone is looking for happiness. But what is meant by happiness?” a boy asked his father.
“One of the signs of happiness, son, is that a person who has it becomes active. A person who does not get afflicted by profit or loss, death or life, glory or ignominy are the true pursuer of happiness. There is no true joy in anything which is small, finite or material. I can tell you that the Infinite alone is happiness; but you must desire to understand this Infinite, my son.”
“I want to understand it, Dad,” said boy.
“Good,” said his father. “Then you listen carefully – When a person sees that nothing and no one is separate from him, that he is one with all the people, animals, and objects in the universe, when a person sees and hears and knows nothing else — that is the Infinite.
“But, if one sees or feels some other thing, obstructing him, separating him, then that is the finite. He has not yet found the Infinite.

A dialogue in happiness Read More »

Well vs Lake

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You can draw water from a well and depending on it’s quality, it can can serve specific need – if water is of sub standard you can use it for cleaning or washing, if it is clean then you can use for bathing and if it is clean and sweet then you can drink it. However, if you draw water from lake you can use it for all purpose – cleaning, washing, bathing and drinking.

Similarly, you can pray to specific god to attain blessings for wealth, health and other needs or you can pray to the supreme godhead which is present in the form of ultimate wisdom in all of us and then you’re automatically served for whatever your need is.

Think and let me know what you think…

Well vs Lake Read More »

Swim or float, else die

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Whether you are struck by mud or jump in the river, you cannot stand still. Are you feeling like you are stuck in the mud? You have to float and make a gradual effort to come out of it. On the other hand, when you’re in a river, then you have to swim.
Whenever you’re in an inescapable situation, you need to examine your situation and begin floating or swimming, depending on the situation, but you can’t just remain standstill.

Swim or float, else die Read More »

Life is what you make of it

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“Life is not about hard things and soft things; not about good or bad; or evil or gentle. Both has to coexist like two legs. It’s about what you make of it.

As soon as I was conceived in the womb of my mother, I was put behind the prison. My parents were extremely worried about my safe birth and saving my life from the curse of Kansa. I planned and prepared to handle life difficulties while I was being nursed inside the womb of my mother.

You’d have heard that I was born wearing smile. I am a rare child who’s born smiling. It was because I was fully aware of my difficulties and I was prepared to face it.

I was born inside the prison but didn’t live there even for a minute. It was raining when my father took me to Nandgaav, but I asked Sheshnag to protect me. River Narmada was overflowing with flood, but I asked her to give pathway.

I gave you option to choose whatever you want. I gave you energy and capacity to pursue whatever you wish. I tell you to live a life that is closer to your feelings and desires. I tell you not to worry about the outcome. Your life is not a destination, it’s journey. Make yourself so hard that hardship shall hardly matter to you.”

Life is what you make of it Read More »

Read Realise Render Relay

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Today, I just remembered what my father told me frequently. It was about making personal growth happen to get you to your goals.

Read – He’d said, “Acquire the knowledge from all sources and senses. Never avoid the knowledge acquisition.”

Realise – Knowledge acquired by you remains merely information until you reflect on it and pick up the things that you are going to use for yourself. If it’s irrelevant, leave it aside.

Render – Apply the learning to get things done in a way that gets you a better result. It would help to consider making your work better, more efficient, and meaningful with the ideas you gained through the realisation of knowledge.

Relay: When you apply your ideas to your work, and it makes you a better person, you share that with the world. 

He used to warn us — Never pass the information just because you heard, read or got access to it unless you have your own experiences with it.”

In Hindi “Suno Samjho Karo air Kaho”

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Working for yourself

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“When you work simply for yourself or for your own personal gain your mind will seldom rise above the limitations of the undeveloped personal life; but when you are inspired by some great purpose, some extraordinary project, all your thoughts break bounds; your mind transcends limitations;
your consciousness expands in every direction; and you find yourself in a new world, a great world, a wonderful world;
dormant powers, faculties and talents become alive, and you discover yourself to be a larger man by far than you ever dreamed yourself to be.”

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अनमोल वचन

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किसी भी व्यक्ति के गुण दोष की आलोचना करने से परहेज करें। हमारा काम सिर्फ सेवा करना है। कर्मो का निर्णय करना नहीं।

किसी को कभी भी अगर आपकी सेवा की आवश्यकता हो तो अवश्य करें।

आपके बारे में दूसरा क्या सोचता है इसकी चिंता करने की जगह अपने विचार इस पर केंद्रित करें की आप अपने मनोबल का विकास करें, अपने दृष्टि में खुद ओ अच्छा महसूस करें, बड़ा बने। महान बने।

दुसरो की बातें सुनें, उसपर विचार करें, सोचे और ठीक लगे तो उसे मानने में हिचक मत करें।

सब का सम्मान करें, पर खुद को भी सम्मान मिले ऐसी अपेक्षा मत रखें।

उपकार के बदले उपकार की उपेक्षा करना वाणिज्य होता है। उपकार करने वाले कभी बदले की आशा नहीं रखते।

स्पष्ट बोलो। सत्य बोलो लेकिन कटु सत्य जो किसी के भावना को दुःख पहुंचाए उससे यथासंभव परहेज रखो।

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